Understand Their Organization's Core Competencies

Lesson 2 of 5 in Strategy Basics and Leading Change

What This Means

Once you understand the dynamics of your external environment, it’s time to take a look at your own organization and figure out what it does well–or could do well–in order to deliver unique value to customers or clients.

This involves two important components: (1) figuring out what you need to do just to be competitive, which some people c…