Create Vision Statements that Resonate with People

Lesson 3 of 5 in Crafting a Vision

What This Means

Many teams and organizations have some sort of statement about where they are headed in the future.

This is a good idea because it can help motivate people about the future and provide a guide for how they can align their efforts together. Yet oftentimes, those vision statements are uninspiring and do nothing to affect behavior or commitme…