Elevating What Works

Elevating What Works

Good Leaders Do This

Analyze Their External Environment

Lesson 1 of 5 in Strategy Basics and Leading Change

Ben Baran's avatar
Ben Baran
Aug 28, 2025
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What This Means

To begin, one way to think about strategy is that it’s the path that connects what your organization does with your clients or customers. It’s why they choose to purchase your products or services instead of those from another company or organization.

Strategy done well starts with an analysis of the external environment. At the level of t…

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